your technical storytelling partner 😌
You run a promising tech startup but:
Your content lacks the spark your tech delivers. Your engineers are busy building the product. Your copywriters don’t understand technical complexity. You’re too busy running the ship.
Bridge this gap with a writer armed with 5 years of software engineering experience from Pinterest.
Let's transform your narrative.
discontent with your content?
Your technical content fails to resonate with your readers because:
It Lacks Emotional Resonance
Your engineering blog is technically accurate but on a human level, it's dry and doesn't stir any emotions in the reader. So they skim or ignore your posts.
The Narrative Is Disconnected
Your content fails to weave a cohesive story, making it hard for readers to follow or see the bigger picture. The context needs to live in the story, not in the writer's head.
It Needs A Distinct Product Voice
You haven’t found the right voice to connect with your readers. In the crowded marketplace, you need a defined writing voice that stands out. If your engineering blog was a character, what personality would it have: Serious? Inspirational? Assured and approachable? Competent but playful?
trust me,
there is a better way.
I help turn your passive readers into engaged product advocates using:
🎨 Creative Fusion: Most engineers haven’t published poetry or a travel magazine. I’ve done both. I bring storytelling techniques from the literary world into persuasive technical documents.
💡Technical Empathy: Balance in comms is crucial. Too much technical jargon and you alienate your readers. Skimp on details, and you lose precision. I help you find the sweet spot, ensuring clarity without compromise.
🧠 Narrative Strategy: My storytelling is crafted to serve your business objectives. From launching new features to rejuvenating interest in established products, I align your comms with strategic goals, ensuring every message propels your vision forward.
👨🏽🔬 Diverse Expertise: With a wealth of experience in software engineering, biotech, and food manufacturing, I bring a versatile understanding of technical concepts to your narrative. This means, I can appreciate the nuances of different sectors and craft specialized comms for your use cases.
My Services
My technical storytelling expertise spans from billion-dollar behemoths to emerging startups with less than 100 employees.
I work with engineering and marketing teams in the following ways:
Narrative Architect
I’ll elevate your product and engineering comms with human-centric storytelling that translates complex concepts into compelling content (eng blogs, product comms, customer success stories, etc)
Tech Guide
I'll create technical guides—case studies and product resources—that teach your users how to achieve their product goals. Or we can partner to communicate the best practices in your industry while highlighting your company’s perspective.
Startup Messaging
When your startup idea is very early, you're essentially naming the nameless, and shaping the emergent. In this crucial phase, I'll be your creative collaborator, helping to distill and articulate your vision into a narrative that resonates compellingly with investors and early customers.